Get Your Core Stories Straight

Unlock the stories that are driving you and your business.

Uncover your boldest ideas, and express them at any moment.

Unleash your potential on the world stage with confidence.

Is your untapped potential keeping you up at night?

Overrun by Inspiration

One minute you’re on fire, the next, your big ideas feel hopelessly scattered.

You know you’ve got something huge (maybe even world-changing) to offer, but it feels like you’re wrangling wild horses in your head, and nothing’s quite taking shape like it should...

Haunted by Doubt

No matter how fantastic your ideas are, it’s like there’s a ghost at your shoulder, forever whispering in your ear: ‘what if you’re not brilliant enough to pull this off?’

You know you shouldn‘t listen, but how come it’s so tough to block that voice out?

Overshadowed by Others

You’re putting everything on the line, but the spotlight keeps slipping further away.

It’s infuriating to know you’ve got the fire to create real impact, but the recognition you deserve stays just out of reach...

It's time to get your Core Stories Straight.

Without a way of capturing, evolving, and elevating your best ideas, your true potential is going to die on the vine, and that’s not an option.

So what if there was a simple 5-part framework, that could transform your wildest visionary energy into a set of irresistibly clear Core Stories?

And what if those Core Stories didn’t just get the brilliance out of your head and into the world, but also transformed the way you approach your entire business?'

1. Origins

The best entrepreneurs know their personal story is their secret weapon.

By owning your journey, you’ll build trust and connection, and show your audience exactly why you’re the one they should believe in.

2. Challenges

True leaders push people to see beyond the obvious.

By challenging the way your audience think about and approach their problems, you can spark the kind of action that creates lasting change.

3. Transformations

Great entrepreneurs go way beyond the how-to steps: they paint a vivid picture of what’s waiting on the other side.

By showing your audience the depth of change they could achieve, you’ll help them aspire to a future they never thought was within reach.

4. Big Picture

Effective visionaries are always looking beyond the present moment, towards the trends that are shaping the future.

By zooming out and connecting the dots, you’ll help your audience understand where the world is heading and why it’s essential to act now.

5. Brand-builders

Legacy-creating founders don’t just talk about their business; they turn it into something people want to rally behind.

By conjuring a mythical vision that's too daringly ambitious to achieve alone, you'll invite your audience to be the best version of themselves, and come along for the ride. 

"THE INSIGHTS THAT EMERGED WERE MIND-BLOWING"

CHET MORJARIA,
BEST-SELLING AUTHOR OF 'WORK WORTH DOING' and 'THE RIGHT CLIENTS'

The Core Story Framework lets you not only understand the stories that underpin your business, but what's truly driving them.  It's a deeply connected, deeply meaningful, deeply aligned process. The icing on the cake is that it then allows you to express those stories at full force.

I was able to take my Core Stories and integrate them straight away: in my marketing, through more meaningful discussions with my business partner, as well as in my coaching and mentoring.

My Core Stories are genuinely like cards I have in my back pocket, that I can pull out and play in any given moment. They're centrepieces of any conversation when it comes to 'who am I, what do I do, and where is all this going?'

The process has also helped me step into a bigger-picture narrative about the impact of my work on the world, and my role as a leader. All the work I'm doing now is based off that energy. Can't get more impactful than that!

If you approach this meaningfully and do the work, it will impact you in ways you can't even fathom—personally, in your worldview, and in your business.”

"THE OUTPUTS HAVE BEEN TRULY GAME-CHANGING"

NAUDIA SALMON,
FOUNDER, WEDRIFTERS

It's been intense and incredibly insightful. It's allowed me to see things in a much deeper way than I was expecting, uncover what it is I'm really offering, and provided a structure to channel my ideas.

It's had an immediate impact on how I communicate online and also given me more confidence to prioritise speaking opportunities. The internal shifts that happened with CSU will undoubtedly have a huge impact on how I lead my business going forward.

It's been such a joy to be part of the experience, and the outputs that have come out of it are truly game-changing.”

"IT PROVIDED A CLEAR VISION FOR THE COMPANY"

ANDREW SONES,
FOUNDER & CREATIVE DIRECTOR, MINISTRY OF MOTION

It’s fair to say this has had the biggest, most positive impact on our messaging and future planning than anything we're taken part in before.

It was a challenge to rethink years of reinforced beliefs, but the lightbulb moments have altered the very heart of our service offering, given me a new energy and passion for my work, AND provided a clear vision for the direction of our company.”

"IT'S TRANSFORMED THE WAY WE COMMUNICATE"

GARETH PREECE,
FOUNDER, GPC SKILLS

“The main issue I had was being able to share exactly how I see the world with the team - they say they can get whiplash because I move from idea to idea so quickly.

The real benefit we've got from this is being able to structure the ideas we have, and craft a consistent message that's transformed the way in which we communicate.

It's helped structure the website. It's structured our proposals. It drives the way we deliver emails.”

"IT'S HELPED US IN WAYS WE COULDN'T HAVE IMAGINED"

ANDY JACK
FOUNDER, CANDLE DIGITAL

“We always suspected there were some real hidden gems in Candle Digital, but we'd always struggle to tease these out and articulate them.

It's obvious that Story Captain's approach is years in the making. 

More than just giving a robust underpinning for all our marketing efforts, the introspection has helped us understand ourselves and our business in ways we couldn't have imagined.”

"IT'S BEEN TOTALLY LIFE CHANGING"

MAISIE NICHOLLS,
EMDR THERAPIST


"
It’s let me make sense of my direction, expand my vision, and understand what my business needs to be.

It’s not just about creating content, or stories specifically for your business. It’s about looking at the bigger picture of your life, and figuring out: what’s your purpose? What are you here to do, and are you connected to that?

Now I can say ‘these are the problems I see in the world, and this is the part I can play in solving them."

"THERE'S SO MUCH I CAN DO WITH THIS NOW!"

OLLY WHITMAN,
FOUNDER, LIVE LATERALLY

"The Core Stories process has been a spotlight to shine inside my mind.

I'd been thinking in a very constrained space about what I do, and this provided a huge mental shift in terms of making the playground bigger, and giving me more scope to connect with people in ways I'd never considered.

Ultimately it's about knowing yourself. And that's such a valuable thing, because while it's there instinctively, being able to put it into a concise set of stories that you can call on as and when you need them means you're no longer tongue-tied or losing the flow of a conversation.

Be prepared to see yourself differently: Core Stories helped me capture what I’m really doing, not what I thought I was doing."