“The Core Story Framework lets you not only understand the stories that underpin your business, but what's truly driving them.  It's a deeply connected, deeply meaningful, deeply aligned process. The icing on the cake is that it then allows you to express those stories at full force.

I was able to take my Core Stories and integrate them straight away: in my marketing, through more meaningful discussions with my business partner, as well as in my coaching and mentoring.

My Core Stories are genuinely like cards I have in my back pocket, that I can pull out and play in any given moment. They're centrepieces of any conversation when it comes to 'who am I, what do I do, and where is all this going?'

The process has also helped me step into a bigger-picture narrative about the impact of my work on the world, and my role as a leader. All the work I'm doing now is based off that energy. Can't get more impactful than that!

If you approach this meaningfully, it will impact you in ways you can't even fathom—personally, in your worldview, and in your business.”

Firstly, I saw this as a way of structuring all the ideas in my head into something I could communicate in a compelling way.  I knew I had the pieces, but needed help in putting them together.

I soon realised the work I was doing with Nico would actually define our long-term company strategy: such a clear articulation of why we are here and the change we want to make in the world is not only important as we spread the message externally, but important for our team members to understand and own themselves.

I’m now able to talk about why we are uniquely placed to succeed for the future based on the DNA of where we came from in a way I wasn't able to before.

I say trust the process, because the Core Stories will become foundational to your business! "

“It's been intense and incredibly insightful. It's allowed me to see things in a much deeper way than I was expecting, uncover what it is I'm really offering, and provided a structure to channel my ideas.

It's had an immediate impact on how I communicate online and also given me more confidence to prioritise speaking opportunities. The internal shifts that happened with CSU will undoubtedly have a huge impact on how I lead my business going forward.

It's been such a joy to be part of the experience, and the outputs that have come out of it are truly game-changing.”

“It’s fair to say this has had the biggest, most positive impact on our messaging and future planning than anything we're taken part in before.

It was a challenge to rethink years of reinforced beliefs, but the lightbulb moments have altered the very heart of our service offering, given me a new energy and passion for my work, AND provided a clear vision for the direction of our company.”

“The main issue I had was being able to share exactly how I see the world with the team - they say they can get whiplash because I move from idea to idea so quickly.

The real benefit we've got from this is being able to structure the ideas we have, and craft a consistent message that's transformed the way in which we communicate.

It's helped structure the website. It's structured our proposals. It drives the way we deliver emails.”

“We always suspected there were some real hidden gems in Candle Digital, but we'd always struggle to tease these out and articulate them.

It's obvious that Story Captain's approach is years in the making. 

More than just giving a robust underpinning for all our marketing efforts, the introspection has helped us understand ourselves and our business in ways we couldn't have imagined.”

"It’s let me make sense of my direction, expand my vision, and understand what my business needs to be.

It’s not just about creating content, or stories specifically for your business. It’s about looking at the bigger picture of your life, and figuring out: what’s your purpose? What are you here to do, and are you connected to that?

Now I can say ‘these are the problems I see in the world, and this is the part I can play in solving them."

"The Core Stories process has been a spotlight to shine inside my mind.

I'd been thinking in a very constrained space about what I do, and this provided a huge mental shift in terms of making the playground bigger, and giving me more scope to connect with people in ways I'd never considered.

Ultimately it's about knowing yourself. And that's such a valuable thing, because while it's there instinctively, being able to put it into a concise set of stories that you can call on as and when you need them means you're no longer tongue-tied or losing the flow of a conversation.

Be prepared to see yourself differently: Core Stories helped me capture what I’m really doing, not what I thought I was doing."