Your team can't sell what they don't understand.
Get clear on what makes your business special, and turn it into a compelling message your whole team can run with.
Stop explaining and start scaling.
You know what makes the business work...but does everyone else?
You hear a team member talking to a key client, and your heart sinks...
They’re underselling what makes you special, and it hurts. You wonder how many opportunities slip by when you’re not around.
If your team doesn’t get it, no one else will.
Your team constantly pulls you in to fix their thinking...
You hired smart people to move the business forward, but they can’t seem to grasp the big ideas without your input.
If they can't take the message and run, you'll always be in the way of growth.
You're wasting time explaining, when you should be leading...
As well as scaling, you want to be owning the conversation, and becoming a go-to name in your space. Instead, you’re stuck clearing up confusion.
If your ideas don’t get the space to sharpen and spread, they’ll never have the impact they deserve.
The fixes that should have worked...but didn't.
❌ Mission / Vision Statements
Inspiring to you...but to them it's just words on a wall.
❌ Workshops and away days
Everyone gets excited...then forgets everything a week later.
❌ Strategy Resets
Looks great on paper...but no-one knows how to apply it.
The crucial DNA of your business is currrently stuck in your head.
For your business to grow, everyone needs to understand that DNA, and have the confidence to run with it...
Introducing the
CORE STORY SCALING SYSTEM
When you scale using Core Stories, communication becomes...
CLEAR
You and your team know exactly what makes your business so powerful.
CONCISE
Everyone can quickly express your big ideas, without losing their depth or impact.
CONSISTENT
Your team always delivers a unified message, no matter the audience.
COMPELLING
Your ideas resonate on a deeper level, drawing people in and inspiring action.
What you get from the
CORE STORY SCALING SYSTEM
1. FOUNDER 1-1 DEEP-DIVE
We'll draw out the ideas only you can explain, turning the complex logic that drives the business into crystal clarity.
2. CORE STORY COMMS SYSTEM
Your insights are turned into a simple, accesible system everyone can use, so your team always knows what to say, and why it matters.
3. TEAM IMMERSION WORKSHOP
Drive maximum excitement and engagement in your Core Stories, and leave the team with the confidence to run with them.
4. AI-POWERED STORYBANK
An AI tool that lets your team take your stories to the next level, so they can get creative, think bigger, and still stay true to the message
HOW THIS IMPACTS YOU, YOUR TEAM, AND YOUR BUSINESS.
Everyone finally just gets it.
Faster decisions, clearer action, less confusion.
Consistency without you.
The message lands, even when you’re not there.
More leading, less firefighting.
You're able to focus on growth, not fixing the basics.
Motivated, empowered team.
Trust them to own it, and drive it forwards.
"Being able to structure the ideas we have has transformed the way we communicate."
Gareth Preece,
FOUNDER, GPC Skills
"It's had a bigger impact on our messaging and future planning than anything we've taken part in before."
Andrew Sones,
FOUNDER, MINISTRY OF MOTION
"This has helped me step into a bigger-picture narrative about the impact of my work on the world "
CHET MORJARIA,
BEST-SELLING AUTHOR OF 'WORK WORTH DOING' and 'THE RIGHT CLIENTS'
Ready to stop explaining, and start scaling?
Your Story Scaling partner...
For 20 years, I’ve been helping businesses tell their stories.
Back in the day, that meant slick animated videos packed with flying cars and robots.
One day I realised: the real magic wasn’t in the snazzy visuals. It was in the ideas fizzing around inside the founder’s heads.
And yet again and again, I saw the same thing:
Founders with world-changing ideas, stuck explaining and re-explaining what should have been obvious.
Carrying the weight of the business, because no one else truly got it.
So I got obsessed with a single question:
How do the best entrepreneurs get their best ideas out of their heads, and make people believe?
It took two intense years to crack the code. The result was the Core Story Framework; a rock-solid system that turns founders into leaders.
Because when everyone gets what makes the business work, and why it matters, everything moves faster: decisions, action, growth, and all the good stuff that follows.
So...time to go tell that story!
