Get the ideas that drive your business out of your head, so your team can run with them.
'I don't know where we'd be as a business if we hadn't done this.'
Dave Tucker, CEO, Glean
Clarify your Best Thinking
so everyone knows exactly what makes the business work, and why it matters.
Empower your Team
to work at their highest level, fully aligned behind your vision.
Free yourself to lead
so you can focus on the strategies and ideas that actually drive growth.
You know what makes the business work...but does everyone else?
Your strategy is clear to you, but not to your team.
They can execute well, but they don't fully understand the ideas and principles that make everything go.
Messaging slips. Your team loses confidence. Confusion reigns.
You're stuck being the bottleneck.
When your team doesn't get it, they can’t run with it, so you’re always being pulled back in to explain, refine, and realign..
If they always need you to make sense of the big stuff, they’ll never step up, and you’ll never step out.
If you're always explaining, you're never leading.
You should be owning the conversation, and becoming the go-to name in your space. Instead, you’re stuck clearing up confusion.
If your ideas don’t get the space to sharpen and spread, they’ll never have the impact they deserve.
The fixes that should have worked...but didn't.
❌ Strategy Resets
You map it out, explain the plan...but nothing sticks.
❌ Mission / Vision Statements
It's inspiring to you...but to them it's just words on a wall.
❌ Workshops and away days
Everyone gets excited...then forgets everything a week later.
It’s time to define the Core Stories that drive your business.
Your business isn’t just products, services, or a framework.
It’s a series of complex, interconnected ideas and philosophies.
Now it's time to get them out of your head, turn them into crystal-clear Core Stories, and give your team a way to use them every day.
1-1 Founder Interviews
We extract the ideas only you can articulate, turning the complex logic that drives the business into crystal clarity.
Alignment Summit
More than a workshop: your team doesn’t just discuss the stories, they take ownership of them, leaving with a living system they’ll use every day.
Digital Core Story Cards
Quick-reference guides so your team never needs to double-check. Your most important ideas, simplified and undeniable.
AI-powered StoryBank
A tech-enhanced force multiplier that applies your Core Stories in real time. From pitches to content, a consistent message is guaranteed.
What happens when you get your Core Stories straight?
Everyone finally just gets it.
Turbocharged confidence, and a message that lands every time.
Momentum replaces hesitation.
Fewer bottlenecks. Faster execution. A business that grows with ease.
Step into your true role as a founder.
More time building. More time leading. More time shaping the future.
"Being able to structure the ideas we have has transformed the way we communicate."
CHET MORJARIA,
Gareth Preece,
FOUNDER, GPC Skills
"It's had a bigger impact on our messaging and future planning than anything we've taken part in before."
CHET MORJARIA,
Andrew Sones,
FOUNDER, MINISTRY OF MOTION
"This has helped me step into a bigger-picture narrative about the impact of my work on the world "
CHET MORJARIA,
CHET MORJARIA,
BEST-SELLING AUTHOR OF 'WORK WORTH DOING' and 'THE RIGHT CLIENTS'
Ready to stop explaining, and start leading?
Who's behind Story Captain?
For 20 years, I’ve been helping businesses tell their stories.
Back in the day, that meant slick animated videos packed with flying cars and robots.
One day I realised: the real magic wasn’t in the snazzy visuals. It was in the ideas fizzing around inside the founder’s heads.
And yet again and again, I saw the same thing:
Founders with world-changing ideas, stuck explaining and re-explaining what should have been obvious.
Carrying the weight of the business, because no one else truly got it.
So I got obsessed with a single question:
How do the best entrepreneurs get their best ideas out of their heads, and make people believe?
It took two intense years to crack the code. The result was the Core Story Framework; a rock-solid system that turns founders into leaders.
Because when everyone gets what makes the business work, and why it matters, everything moves faster: decisions, action, growth, and all the good stuff that follows.
So...time to go tell that story!
