Get the ideas that drive your business out of your head, so your team can run with them.
'I don't know where we'd be as a business if we hadn't done this.'
Dave Tucker, CEO, Glean
CLEAR
Articulate exactly what makes your business uniquely powerful, so your whole team sees exactly what you see.
CONCISE
Give everyone the ability to quickly communicate your biggest ideas without ever losing their depth or impact.
CONSISTENT
Enable your entire team to deliver one unified, powerful message, no matter who they’re speaking to.
COMPELLING
Make your big ideas resonate more deeply than ever before, and inspire people to take action.
You know what makes the business work...but does everyone else?
You hear a team member talking to a key client, and your heart sinks...
They’re underselling what makes you special, and it hurts. You wonder how many opportunities slip by when you’re not around.
If your team doesn’t get it, no one else will.
Your team constantly pulls you in to fix their thinking...
You hired smart people to move the business forward, but they can’t seem to grasp the big ideas without your input.
If you’re always realigning their thinking, you’ll never be free to grow.
You're forever explaining instead of leading...
You should be owning the conversation, and becoming the go-to name in your space. Instead, you’re stuck clearing up confusion.
If your ideas stay stuck in meetings, they’ll never create real change
The fixes that should have worked...but didn't.
❌ Strategy Resets
You map it out, explain the plan...but nothing sticks.
❌ Mission / Vision Statements
It's inspiring to you...but to them it's just words on a wall.
❌ Workshops and away days
Everyone gets excited...then forgets everything a week later.
It’s time to define the Core Stories that drive your business.
Your business isn’t just products, services, or a framework.
It’s a series of complex, interconnected ideas and philosophies.
Now it's time to get them out of your head, turn them into crystal-clear Core Stories, and give your team a way to use them every day.
1. FOUNDER 1-1 DEEP-DIVE
We'll draw out the ideas only you can explain, turning the complex logic that drives the business into crystal clarity.
2. CORE STORY COMMS SYSTEM
Your insights are turned into a simple, accesible system everyone can use, so your team always knows what to say, and why it matters.
3. TEAM IMMERSION WORKSHOP
Drive maximum excitement and engagement in your Core Stories, and leave the team with the confidence to run with them.
4. AI-POWERED STORYBANK
An AI tool that lets your team take your stories to the next level, so they can get creative, think bigger, and still stay true to the message
What happens when you get your Core Stories straight?
Everyone finally just gets it.
Faster decisions, clearer action, less confusion.
Consistency without you.
The message lands, even when you’re not there.
More leading, less firefighting.
You're able to focus on growth, not fixing the basics.
Motivated, empowered team.
Trust them to own it, and drive it forwards.
"This has helped me step into a bigger-picture narrative about the impact of my work on the world "
CHET MORJARIA,
CHET MORJARIA,
BEST-SELLING AUTHOR OF 'WORK WORTH DOING' and 'THE RIGHT CLIENTS'
"It's had a bigger impact on our messaging and future planning than anything we've taken part in before."
CHET MORJARIA,
Andrew Sones,
FOUNDER, MINISTRY OF MOTION
"Being able to structure the ideas we have has transformed the way we communicate."
CHET MORJARIA,
Gareth Preece,
FOUNDER, GPC Skills
Ready to stop explaining, and start leading?
Who's behind Story Captain?
For 20 years, I’ve been helping businesses tell their stories.
Back in the day, that meant slick animated videos packed with flying cars and robots.
One day I realised: the real magic wasn’t in the snazzy visuals. It was in the ideas fizzing around inside the founder’s heads.
And yet again and again, I saw the same thing:
Founders with world-changing ideas, stuck explaining and re-explaining what should have been obvious.
Carrying the weight of the business, because no one else truly got it.
So I got obsessed with a single question:
How do the best entrepreneurs get their best ideas out of their heads, and make people believe?
It took two intense years to crack the code. The result was the Core Story Framework; a rock-solid system that turns founders into leaders.
Because when everyone gets what makes the business work, and why it matters, everything moves faster: decisions, action, growth, and all the good stuff that follows.
So...time to go tell that story!
