Let me tell you a story...

I’ve been helping businesses tell their stories for 20 years.

Back in the day, that meant snazzy animated videos packed with flying cars, spaceships, and robots.

One day I realised: the real magic wasn’t in the fancy visuals. It was in the unique expertise and insights fizzing around in the business owners’ heads.

So it bugged me that most founders struggled to truly harness and express their biggest ideas, leaving a ton of scattered potential behind them as they tried to blaze their trail.

I started looking at how the most effective entrepreneurs nailed it. How they got out there, communicated that magic with ease, and made people believe in them and their vision.

That led to an obsessive 2 years spent understanding the patterns I uncovered, and cracking the codes that would let me turn it into something that anyone with big ambitions and serious expertise could use.

The result is the Core Story framework.

It’s uniquely powerful tool, and I can’t wait to finally reveal the full scale of how it can impact you, and accelerate the difference you’re making in the world.